Finding Rifts

Seth Godin's blog has an interesting article about Steve Jobs. In his estimation, Jobs is "addicted to Rifting--he process of fixing problems, of leaping from one broken market to another. " Godin refers back to an article he wrote in 2000 about people who "find a rift in the continuum of life." And what is a rift? According to Godin, "it's a big tear in the fabric of the rules that we live by. Most people who build important businesses build them on a rift, usually one that they find by accident."

So what are some possible rifts?

• Why can't I know what other people are investing in?
• How do I create multiple virtual machines to act as an application server farm?
• Where did my friend get their last, best travel deal?
• What cellphone plan are my friends using?
• Why do I have to have my own contact list in my phone?
  
• Why can't I get my shared contacts from my friends?
• Email isn't a good task manager. Make a clean break between email and tasks.When you get a "to-do" via email, you add the task to your to-do list